Who said being complicated is a bad thing?
When it comes to good, effective lawyer marketing, it is all about being complex. If successful marketing were easy, lawyers wouldn’t be wasting thousands of advertising dollars each year!
Getting the ideal client to walk through your door is not a simple problem. That means you have to come up with a complex solution. Many attorneys throughout the country have recognized that in order to get the type of cases that they want, they have to implement a multistep, multimedia marketing system. This is a system that not only attracts prospects, but also continues to follow up on a regular basis.
Here are four reasons to use such a system:
Reason #1: It can help you stand out from the other attorneys who are using the same old marketing approach.
Reason #2: Complex marketing will establish you as the wise man or woman on top of the mountain.
Reason #3: This type of marketing system will help you weed out the clients you would put in the “C” or “D” categories.
Reason #4: It will increase the transaction value of each client. That means you can actually reduce your workload and spend more time with your family.
We’ll be talking about attorney marketing strategies and more at the "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010. For more information, visit GLMRescueMission.com. Space is very limited.