Attorneys know better than anyone that you have to spend money to make money. Yet many lawyers are hesitant to spend even a small amount on their marketing efforts, hoping for an enormous return without making a single investment.
We’re here to tell you that the best law firm marketing practices aren’t the ones that are free—they’re the ones that pay for themselves.
Consider your law firm’s “first contact” package. This is the informational packet that you send out to prospective clients after they contact you. Most lawyers opt to send a link to a downloadable book, a follow-up email, or maybe even a mailed a letter of thanks. Total cost per client in this case isn’t much more than the cost of a stamp.
However, you opt to mail a “shock and awe” package, including:
- The book they requested
- An additional guide helping the reader choose the right lawyer for his case
- An audio CD of you speaking to the prospective client
- A DVD of short videos personally answering common questions
- Past issues of your newsletter
Your postage costs will be much more than a stamp, but remember: you are only losing money if the client doesn’t hire you. Between a letter and a wealth of information, which attorney is your client more likely to hire? Who would you hire if you were in their shoes?
Of course, your informational packet is just one way to improve your law firm’s marketing campaign. For additional ways that won’t cost you a dime, download a free sample chapter of our Great Legal Marketing book or call 888-791-2150 today to get our marketing emails delivered right to your inbox.