The legal profession has been around for literally thousands of years, since the beginnings of civilization—and the last hundred years has seen a huge increase in the number of practicing lawyers worldwide, and especially in the United States.

What this means, practically speaking, is that any innovative ideas you have about how to market and advertise your practice have probably already been tried out—or, as is increasingly the case, the onset of a new technology (Twitter, Facebook, etc.) leads a large number of lawyers around the country to have the exact same idea at the exact same time.

This isn't meant to discourage you from thinking outside the envelope about how to expand your legal practice; it's just a reality check. If a lawyer is headstrong and unwilling to accept feedback or criticism, he may act on an idea that has already been tried out by others, with inconclusive or even disastrous results—which he could have avoided if he had been more open to sharing and receiving information.

Even if you have, by some stroke of fortune, come up with an idea that absolutely no one in the history of the legal profession has ever thought of before, you'll have a hard time getting it off the ground if you don't take in at least some collaborators, or air out the concept to a dubious audience.

Afraid that someone is going to steal your big idea? Well, get used to it: it's going be stolen sooner or later, anyway. That's how capitalism works!

At Great Legal Marketing, we know that the best strategies are those that can be employed by the largest amount of lawyers, without any fear of one firm gaining a competitive advantage over another. Questions? Call our lawyer advertising experts at 888-791-2150 for a free consultation today!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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