If you’re new to online marketing, you are probably wondering how your firm can hope to keep up with the lightning pace of new technology. You have to respond to inquiries immediately, call clients back within moments, and send out informational packets to new customers before they have the chance to hire another attorney. How are you supposed to bring in new legal clients and find time to argue cases at the same time?
The answer is simple: you have to automate your business.
The number one reason small business owners fail to perform proper follow up with prospects is a simple lack of time. These days, automated technology makes it easy to give your customers an instant, personalized response at any time of the day or night.
Here are just three simple ways you can implement automation in your law firm for FREE:
- Email. No matter which email client you use, there is a way to send a pre-written response when you get an inquiry. Compose an email thanking your customer for his request for more material, letting him know you received his message and that the information is on its way, and set it to deliver automatically.
- Social media. Much of your social media interaction can be automated. Uploaded a new video to YouTube? Adjust your settings to “share” video links to Facebook automatically.
- Alerts. You can’t be everywhere at once, but you don’t want to miss an important interaction. Set up your phone to send a text message when a customer contacts your business email (or comments on your social media site).
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