At our recently concluded (and sold out) Great Legal Marketing Rescue Mission lawyer marketing event I watched as a bunch of lawyers pestered Tom Foster with this question. "OK, I've just heard you present the most amazing presentation on Internet Marketing I've ever heard, can you get me out of my Findlaw contract - it/s not getting me any cases?"
This was being asked on a break just after Tom had presented his "the mistakes you are making with your web marketing" talk.
The answer, of course, is that Tom is not a lawyer and no way was he going to get into the middle of a contract that attendees had already signed with another web vendor.
The lawyers then asked a great follow-up. Do I just start building a new website with you and "live with two sites till my contract is over or do I call you in 3 years?"
Tom gave a great answer and its the only answer that makes sense: You don't just start a brand new site on a brand new domain just because you like what Tom and his Foster Web Marketing team to a lot better than you like your Findlaw site.
Tom pointed out that as long as the content being added to your Findlaw site was your own and you could take it with you when you leave, you should continue to be adding content to that site. (If you are just "leasing" content that won't be yours, well, that a hole that's will be really big to get out of and maybe requires a totally different answer.)
"So,", Tom went on, you should be continuing to add those 20-50 content pieces of articles, blogs, testimonials, videos, case results, etc per month that is almost required in this highly competitive internet marketing environment to your Findlaw site now. You can port is over later."
Great answer, Tom.