You’ve created a small law firm blog and found an idea for your next post. Now what? How do you turn that idea into a good blog post that will further your lawyer marketing efforts?

Turning Your Idea into an Effective Blog Post

Of course, your post must be well written and free of spelling and grammatical errors. Prospective clients expect no less from the law firm they entrust with their legal needs. However, there is more that you can do to create an effective attorney marketing blog post.

Specifically, you should:

  • Consider Your Blog Tags. Your blog tags or keywords should include your geographic location. For example, you might have a blog tag that reads “Virginia medical malpractice attorney” or “Dallas car accident lawyer.”
  • Link to an Appropriate Page on Your Website. Linking serves two important purposes. First, it leads readers who want more information to your website. Second, it may help boost the Google ranking of your website.
  • Watch Your Tone. Blogs are more informal than websites. Keep your tone conversational and light, and avoid sounding like a legal casebook or condescending lawyer.

Do You Have More Questions about Small Law Firm Marketing Blogs?

Creating good blog content is an art. There are many creative steps involved that can lead to many law firm marketing payoffs, including new clients. If you are interested in learning more about effective legal blogging, please call us directly at 703.591.9829, and please search for “blog” on the website.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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