You may not realize the importance of being trendy. After all, bellbottoms and hula hoops fizzled out, so why should you expect that something “out of the box” on your website would have a long shelf life?

However, there is a reason you should be concerned about trends: they can save you hundreds on your web marketing costs. For instance, many of your website trends (visitors, search terms, etc.) are listed within the operating pages of your website—and since much of the tracking is done for free, you’d be a fool not to use it.

Your website report can show you a lot of useful information, including:

  • Visitor hit counts. This is demographic information telling you where your visitors live and what time of day they visited your site.
  • “Most frequently visited” pages. By identifying which pages attract a lot of visitors, you will know what kinds of content—articles, videos, free reports—you should be creating in the future.
  • Popular keyword and key phrase searches. Many web providers will track which of your legal marketing keywords are most effective. This can be useful in determining which searches brought people to which pages.

If your website or blogging software doesn’t track “behind the scenes” information, you should consider switching. There are many web hosting services that offer them at no extra cost—or if you don’t want to do the work yourself, consider hiring a search engine optimization firm that can do it for you.

For more insider tips on your legal web marketing campaign, call 888-791-2150 today or download a free sample chapter of our Great Legal Marketing book.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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