Innovative legal marketing is effective and can be life changing, but it is not for everyone. Many lawyers are either not ready or not willing to try interesting, out-of-the-box attorney marketing techniques.
How to Know if YOU are Ready
To find out if you are ready for an effective and inventive lawyer marketing strategy, we suggest asking yourself the following three questions:
- 1. Do I Care What Others Think of Me? Other lawyers may not like your marketing plan. Although it meets the requirements of your state ethics board, many attorneys are slow to change and critical of others who make changes. Are you ready to stand out from the crowd?
- 2. Am I Committed to Making a Change? Think about whether you have a vision for your law firm and your life and whether you are ready to pursue it.
- 3. Am I Willing to Take the Time to Work on Marketing? Good small law firm marketing strategies can, quite literally, change your life, but they don't just happen. You need to work with the right people and take the time to develop your message and ideas in order to be effective.
If you answered no to the first question and yes to the second and third questions then you may be ready to take the next step. Please review the free resources available on our website to learn more about effective marketing techniques and how to implement change.