How to Make Your Small Law Firm Marketing Stand Out

How many law firms in your area can you think of that are competing for the same clients? What is going to make one of those prospective clients call your law firm instead of the dozens of other competent law firms?

You will get the call if your law firm stands out from the pack.

Of course, the next logical question is how do I make my law firm stand out from the rest in an ethical manner? Our law firm marketing specialists suggest that you focus on two things.

First, concentrate on how you are different or unique. Every firm offers a free consultation. Most attorneys list their degrees and bar association memberships. Clients don't care. They expect a free consultation and they are not often influenced by your bar association committee work. Instead, spend some time brainstorming with your mastermind group and come up with the qualities, experience or qualifications that truly make you unique.

Second, answer the questions of your prospective clients. Sure, prospective clients want to know that you are qualified, but more than that, they want to know what you can do for them. They want to know you anticipate their questions and their needs, and they want to hear your answers. Your attorney marketing campaign will stand out if you think about it from a potential client's point of view rather than your own.

For more information about effective legal marketing strategies, please view our segments on Great Legal Marketing TV and contact us today at 703.591.9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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