With Christmas approaching, your law firm may be considering sending out holiday cards. In fact, the cards may be ordered and sitting on your desk. But, what is your goal with the holiday card?

Law firm holiday cards are a great way to enhance your lawyer marketing effort by showing that you remember your clients and are willing to make an effort on their behalf. They are fairly inexpensive and can create a lasting impression.

An effective card is one that won't be thrown out. You want to send a card that will be kept on the refrigerator, desk or mantle during the holiday and remembered beyond the holiday season. How can you do this?

  1. Mail the card about two weeks before the holiday.

  2. Don't send a signature-only card. It is better to send no card at all.

  3. Avoid cards with pre-printed verses or stock quotes.

  4. Don't send religious cards.

  5. Make sure each card is addressed to the recipient. Never send a card addressed as "Dear Client."

  6. Make the card personal, rather than business-oriented. Focus on the recipient, not on your law firm.

  7. Try to handwrite a personal message in each card.

  8. If other people in your firm have worked with the client, ask them to add their signatures.

The first few cards may be difficult, but with a little practice, you'll be on your way to a memorable and personal card that creates a positive client experience.

Creating a positive client experience is an effective lawyer marketing tool. For lawyer marketing tips tailored to your own law firm, contact Great Legal Marketing at 703-591-9829.

Charley Mann
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Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!
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