How Will Your Clients Remember You?

You did a good job for your client, so he or she should remember you. This client should be sending you referrals too.  But, this person has forgotten your name and the thought of sending you referrals hasn’t crossed his or her mind once.

Too often, people forget about the help you provided.  They have moved on with their lives and your name soon slips away from their memory.  That leads to a dilemma for most attorneys – how do you get your clients to remember you?

The answer is simple. You must have a story and it has to be different from all of the other thousands of lawyers out there. 

My story is “I’m a guy with nine kids, who runs marathons, has a solo practice and teaches time management, but still gets home in time for dinner every night.”  People in my community know this story and it makes me memorable.  In their eyes, I have become more than a local personal injury attorney.

What is your story?  All of us have one.  We are unique individuals with unique lives.  Don’t hesitate to share your story with your clients. They should never forget who you are or the great representation you have provided them.

We’ll be talking about lawyer marketing strategies and more at the "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit  Space is very limited.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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