When attracting new clients you must first understand the type of client you want. Once you've got that figured out, you need to study your ideal client and find out what makes them tick. It's almost like a hunter and his prey, you need to study the animal's habits, where they live, and what attracts them if you want to catch them.

Do your clients travel on public transportation where there are tons of opportunities for billboard and poster advertising? Are they readers of local newspapers? Do they research everything on the Internet? These are perfect questions to find the answers to when you're targeting your ideal client.

The more you know about what attracts your clients to requesting your legal services, the better you'll get at attracting only the clients you want to represent. This saves you time and effort on legal marketing, because you know the right formula to get only quality clients. No more having to refer cases out or turn down clients.

There are some more things to consider when looking for new clients, and my article on the subject lets you in on some of my tactics that I share with the Great Legal Marketing groups. You should be focusing only on the clients that grow your business, and not having to worry about turning away clients that will take up too much time without enough compensation for your efforts. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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