A reading of many of the State Bar journals suggests that bar leadership is worried about (but doesn't have a response to) the tech companies like:
LawDepot.com: for a one-year subscription of less than $100, you can download as many documents as you need.
LegalZoom.com: Their mission is to set new standards for convenience and service in an industry not typically know for great customer service. Legal Zoom has the most extensive list of what they will do for you (including what appears to be a pretty deep set of intellectual property services) of any of the online providers.
Nolo.com: Their mission is to help consumers and small businesses find answers to their everyday legal and business questions.
ReadySetLegal.com: Created to take the fear, confusion and high costs out of getting your business legally organized.
RocketLawyers.com: They want to make legal services affordable, simple and available to more people than ever before.
StandardLegal.com: Their mission is to help everyday people handle common legal issues on their own and do it in a very affordable way.
Are solo and small firm lawyers concerned?