"It takes such a huge time commitment. It takes too much time away from my practice."
The solution is to NOT make it such a big deal. Children learn to walk a little at a time; do the same with your marketing. Make doing something every day to market your business a part of your everyday habit. Just one thing every day, whether it's making a call to set up a speaking gig, or calling a referral source to express your thanks and encouragement, or writing the next paragraph in your global marketing plan. Just make it a habit to do something every day.
2. "Marketing ‘feels like' selling, and I hate selling."
If this is your real excuse, it likely is because you don't do it very well. There's a simple solution: change your perspective. Nobody likes to sell and nobody likes to be sold. Marketing is about finding the people who need your help. Instead of trying to talk people into hiring you, think of yourself as being in one of the "helping" professions like doctors and nurses and therapists. You don't have to say, "I want your business." Instead, try something like, "Would you benefit from our assistance?"
If you will just commit to do a little something every day and to change the way you go about talking to people about your practice, you will be a long way to eliminating the "I'm too busy" excuse and find a way to have more time to put into your marketing. That start will make a difference, I promise.
- Ben Glass