Lawyers often complain that they don’t have time to implement innovative legal marketing ideas. Of course, our legal marketing consultants believe that attorneys who make this complaint are selling themselves short and that developing and using a good law firm marketing plan is critical to the success of any small law firm. However, putting aside the need for a comprehensive legal marketing plan for purposes of this blog post, what if we told you that you could implement part of that plan in your free time, at home, or even in your pajamas? Would you be more interested?

Which Social Networking Can Help You Market Your Law Firm

Social networking or social media sites include, but are not limited to, the following:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Pinterest
  • LinkedIn

Of course, new sites are always being developed, and existing sites are falling out of favor. Thus, it is important to stay up to date on which social networking sites deserve your time and attention.

Once You Have Identified the Sites, the Networking is Easy

Social media networking is something that you can delegate to another person in your firm or something that you can do at night or when you feel like taking a break from your legal work. The key to networking online is to engage in conversation with your “friends” or “visitors.” This will help you build a personal relationship for no cost, other than your time. Then, when it is time to hire a lawyer, it is you that these friends and visitors will think of and call.

For more innovative legal marketing ideas, please call our legal marketing consultants at 703.591.9829. We also encourage you to read a FREE chapter of our Great Legal Marketing book for more great legal marketing ideas.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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