It's Important to Remember: You Can't Save Everyone

Let's say you're one of those attorneys who decided to go to law school not as the result of a cold, calculated career decision, but because you genuinely wanted to help people. When you graduated into the real world, though, you quickly came to the realization that “helping people” and “making a living” are not exactly congruent goals, especially if you seek to help your clients by undercharging them for your work—or not charging them at all.

There's nothing wrong with going into the law to help people; in fact, it'd do a lot to help the popular image of the legal profession if more attorneys did just that. But you have to realize that you'll help the greatest number of people, in the course of your hopefully long career, by earning money: money that you can re-invest in your firm and the resources necessary to attract new clients and do the best possible job representing them.

If you graduate from law school, spend the next two years working pro bono for a single client, and then go bankrupt because you're not able to pay your student loans, you will have helped exactly one client—and cheated all the needy clients you could potentially have helped if you had managed your money more wisely.

At Great Legal Marketing, we know that the profit motive needs to be factored into the average lawyer's business, law practice advertising and marketing plans, in order to allow him to help the greatest number of clients possible at the same time as he pays his mortgage and puts his kids through school. Using your income to market your legal practice is not disreputable; it’s can be a positive ethical good.

Questions? Contact our legal marketing experts at 888-791-2150 for a free consultation today!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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