It’s Easier to Become a Legal Expert When You Market to a Niche

You don’t need to be everything to everybody. You just need to choose who you want as your client and go after that person.  That’s what niche marketing is all about.

Niche marketing has many advantages ranging from its cost effectiveness to the ability to stand out from the crowd.  Another huge benefit of marketing to a niche is the opportunity to position yourself as the expert to call.

I constantly preach the importance of becoming the guru at the top of the mountain, the legal expert in your field. You want to be the first person your prospects think of when they need legal help. Positioning yourself as the guru can be easy, if you decide to go after a niche.

It worked for me.
How do I know niche marketing helps you become the legal expert to turn to? I know because it worked for me. I have become the ERISA guru. Years ago, I represented a case that involved this complicated federal statute. When no one could teach me about ERISA, I had to learn on my own. After gaining valuable knowledge on the subject, I decided to use all of the time I had invested by marketing myself in that area of law.  You know what happened? People began to recognize me as the ERISA expert. It didn’t take long for this to happen.

You can learn more legal marketing tips.
If you want to learn more valuable lawyer marketing tips, sign up for our national 2-day legal marketing conference scheduled for April 2011. Seats will fill up quickly, so be sure to sign up today!
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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