It’s Easy to Get Lost in Lawyer Directories

Over the course of your practice you may have received notices of being listed in the "Best Lawyers" or "Who's Who In the Legal World" types of lawyer directories. Sometimes these listings are free of charge. Often, the group responsible for the lawyer directory will mention that they're also effective lawyer advertising. Hey, who wouldn't want to hire a lawyer that they've seen in the "Best of" magazine?

The problem is, the only people who typically see these publications are the lawyers themselves. This is just lawyer advertising to other lawyers! Your client probably doesn't even know this lawyer directory exists, or if they do, they have to pay a premium to use it.

Yes, these are real stories from real lawyer databases I've seen. They bait you with a prestigious offer of listing, and then reel you in with extra lawyer advertising perks and enhancements. What good is a lawyer directory listing if interested clients have to pay to see you?

There's more to be said about the effectiveness of a lawyer directory as a lawyer advertising strategy
. Before you try it, examine the costs of a directory listing versus some good maintenance or upgrades on your existing website. You could find that your solution to being found is just some minor website tweaks. 

The ball is in your court - there's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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