Have you compared your marketing message with that of your local competition's? Is there much difference between the two?

If there isn't you need to change (they won't.) When I first began a serious student of marketing and advertising one of the first thing I did was to go to the local library (you remember the library don't you - every city has one) and look at all of the yellow page directories.

I wrote down the headlines and "tag lines" of every personal linjury ad I could find.

Know what I found?

They all said the same thing.

Earl Nightingale said that if you didn't know anything else when you entered an industry the best thing you could do would be to do the opposite of the crowd.

That's how I came up with the messages of Ben Glass Law.

Messages that invited them "in" before even talking to a lawyer or speaking to the adjuster.

The exercise is worth doing for your practice. I don't know what your message is. (If I knew it wouldn't be YOUR message.)

I do know that without your own unique message you are doomed to having the public view you as a commodity.

Commodities don't stand out very well, do they?

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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