Know Your Local Area for Seasonal Advertising

Are you in a coastal town with an annual seafood festival? Is the opening day of hunting season in your area more than just a date on the calendar? Can you tell it's tourist season in your city just by looking at the wait list of a restaurant? Every local area has its own seasonal quirks beyond just the 4 regular seasons, and your legal marketing can take advantage of it.

If you've got an agriculturally heavy area you should be well familiar with the impact growing and hunting/fishing seasons have on the community. Safety tips for hunters, business tips for farmers, and just general fun pieces about your local flavor are great things to spruce up your newsletter and website content.

It may seem like personal injury lawyers are really the only ones who benefit from seasonal changes, but that's not true. A good entrepreneurial lawyer can find a way to take any good legal marketing strategy and make it work for their legal marketing. Business law attorneys know that there are seasons in their clients' businesses: tax times, fiscal year planning, and various times for reporting.

Incorporating seasonal events in your legal marketing is a great opportunity to connect to your clients in a more personal way. It shows you're interested in them beyond a claim and a legal fee - you're involved in what's going on in their world and the area around them.

Showing knowledge of the local seasons is just one way you can be seasonal with your legal marketing. My article talks about the real 4 seasons and their impact on marketing, plus how local trends can offer new opportunities to grab the spotlight. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Connect with me
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment