If there's one lesson prospective attorneys learn in law school, it's that they should expect to work 80–, 90–, or 100-hour weeks not just when they're starting out, but decades down the road when they're already successful and have accumulated a sizable client base. This doesn't make much sense, on the face of it—shouldn't success mean working less hours, not more?—but most graduates buy it hook, line and sinker. With this mindset, they're more willing to sacrifice families, hobbies and just plain fun for the “jealous mistress” that is the law.

The trouble is, working hard does not always translate into earning more money. For example, there are plenty of prospective writers who spend 100 hours a week on the Great American Novel and never manage to get it published. The lesson law school graduates really need to learn is that it's always a better idea to work smarter, rather than harder. Let's put it this way: would you rather make a thousand bucks working two hours a day for a single lucrative client, or an average of $500 (after expenses and overhead) working 10 hours a day for a motley assortment of less-well-funded clients?

The same basic rule applies to the way you advertise and market your legal services. If you spend your money wisely, you'll get a better return (in the form of positive exposure and paying clients) than you would if you throw your bankbook at all the tired old media lawyers have always used to advertise their practices.

Intrigued? Call the lawyer marketing experts at Great Legal Marketing (888-791-2150) to find out more today!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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