Legal Marketers Know How to Use the Media to Promote Their Practices
Attorneys can, and should, use publicity to promote their practices.
Criminal defense attorneys get this concept. They are often out in front of the courthouse talking about the victory or conviction that has just occurred in some legal battle involving their clients. While victories don’t happen often for these people, the fact that they got any publicity at all is a major triumph. The reasoning is that people typically do not remember what they read or heard about you. They simply remember that they read or heard about you. The conclusion is that you must be famous, and therefore important.
Whether publicity is good or bad, there is always an opportunity to use it to your advantage. You have to think like a marketer and continuously search out ways to promote your practice.
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