Three Tips for a Successful Pay Per Click Law Firm Marketing Ad
When you write your ad, it is important to:
- Think like your client and answer a client’s questions. People who need your services are already engaged in a conversation. They have questions that need answering. If you answer them in your ad then you will be useful and remembered.
- Make your practice stand out from the others. Explain why you are different and why you should be the law firm your reader calls.
- Include a call to action. Consider offering something for free. Whether you offer a book, a report, a video, or other service, you will gain enough information to follow up with the searcher later. The searcher will remember you for the product you offered.
