Dave attributes his success to effective legal marketing. He says he's taken strategies that work for other businesses and tailored them to fit his own legal practice. He's given us three lawyer marketing tips:
- Be unique.
- Know who your perfect client is and target that client.
- Follow up.
Dave has a system which turns the eight weeks from phone call to appointment into an advantage rather than a disadvantage. During those eight weeks, clients are contacted 23 times in a way that keeps them interested.
Dave teaches this system as a coach in Great Legal Marketing and David Frees' Probate, Trust, and Estate Niche Marketing and Management Group. Each month, members of the group participate in a coaching call with Dave and receive marketing strategies and tactics that are tailored for their probate, trust, and estate planning law practice. Together the group shares their experiences as they learn which strategies work and don't work.