While you sit on your couch watching the football game unfold, pay careful attention to the commercials. Since these advertisers are spending millions of dollars for their opportunity to grab America’s attention, you better believe they are going to prepare and plan for this massive event. Part of that planning involves getting to know their target audience.
This lesson is one that every lawyer needs to hear. If you want a successful legal marketing campaign, you must get to know your target audience. Below are some questions you need to be able to answer about your prospects:
- Who is my ideal client?
- Where can I find my potential clients?
- What are the concerns of my target audience?
- How can I develop a marketing message that speaks to these concerns?
If you can answer these pertinent questions, you are a step ahead of most lawyers out there. The majority of attorneys fail to recognize the significance of not only identifying their target audience, but also creating marketing messages that speak to them.
Don’t miss this conference!
For effective and innovative lawyer marketing tips, sign up for our national 2-day legal marketing conference scheduled for April 2011. You won’t want to miss this one!
