There are entire seminars you can attend dedicated to the art of brainstorming and project management methods. You don't need to bother with these to know that brainstorming is one of the most effective ways to create new ideas, especially for legal marketing.

Remember the old adage "two heads are better than one"? Well, that holds true in developing your legal marketing as well. You may be running low on ideas, or have a project that is stalled in the "development" stage. When that happens, ask a friend for advice. This can be done in a group for a fun and productive brainstorming session.

The next time you're not quite sure what to do with some aspect of your legal marketing, grab a few colleagues and head into a conference room
. Present your problem or idea, and then open the floor for discussion. There's no right or wrong when it comes to brainstorming; take what you get and run with it. You'd be amazed at how things can progress from Point A to Point B (and Point C, Point D...).

Brainstorming is especially helpful when you look at the successful marketing efforts of another professional business and want to use it for marketing your law firm. You'll probably need to make some adjustments to their strategies to suit your needs, and getting a few good minds together can almost always accomplish that goal.

When you find yourself hitting a wall with your lawyer advertising, it may be time to recharge your legal marketing batteries. My article talks about the importance of keeping an energetic focus on your legal marketing, as well as tips on how to improve your attitude toward your work. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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