Legal Marketing Strategy - Advertise Where They Least Expect You

Would you expect to see a lawyer advertise in a local bicycle shop? What about at the community pool? Or a grocery store? Most lawyers think that the best lawyer advertising venues are the same ones that all their competitors are using. If you keep thinking like this, you're just going to get lost in a sea of boring lawyer ads.

Take a look around and see where other businesses are advertising. You probably pass by a handful of community bulletin boards in various places; grocery stores, community centers and libraries are good places to find these. While they're mostly advertisements for yard sales and home services, wouldn't it be great to be the only lawyer who thought to put their business cards up there?

Your lawyer advertising needs to stand out from the crowd and put you in a position so you're the only lawyer name out there.
You don't necessarily need to appeal to your next client only when they're in desperate need of legal help. In fact, being the lawyer name in their head is great in two ways: your name is there if they need you, and it's there if a friend asks if they know a lawyer.

Your legal marketing methods need to draw attention to who you are. As you'll learn in my article, it's not so much what you say in your lawyer advertising, but how you say it that gets people to remember your name. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional legal marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben Glass will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Connect with me
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment