In the article "Yes, You Can Use Web Video In Your Legal Marketing Campaign; We'll Tell You How," we discussed how web video can be an effective way to show your legal expertise. Now that you've been convinced that web video should be an important component of your lawyer marketing campaign, you may be wondering, "How do I come up with topics for my web videos?"

Video doesn't have to be fancy to be effective. All you need to do is give pertinent information in a professional, but approachable tone. I am challenging you to come up with twenty video ideas in the next twenty minutes. How?

Think of the ten questions that you are asked in your practice. What do people want to know? These questions make great video topics, because these are the questions that potential clients are already typing into Google.

Then think of the ten questions clients should ask. Often clients don't have the information to know what makes a good question. You know, so share this knowledge.

There you go - twenty topics. And all you have to do is say, "Hi, I'm Ben, a personal injury attorney in Fairfax, Virginia. One of the questions I get asked is..."

Don't forget to end with your contact information. "If you want to know more, visit my website."

If you'd like to know more, contact Great Legal Marketing at 703-591-9829.

Ben Glass
Connect with me
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment