You’ve run a few ad campaigns in the past, but you don’t think they really helped. You’re considering print media, online ads, and pretty much any other way to get your name and face out there…but let’s face it: you’re lost.

If you’re ready to learn how to tailor your advertising for a successful law firm, we’re here to help. If you want to know how to place your ads in a space where your ideal client can easily find them, you need to look at everything you’ve done before moving forward. If you skip this step, you’ll likely just make the same mistakes again.

In order to build an effective marketing campaign for your firm, you must examine your business’s…

  • Past. The first step is to determine what has not worked, and why. Both parts are equally important. After all, your website may not have many hits, but that doesn’t mean it needs an overhaul. If the reason is that your copy contains no links, is never updated, or is not optimized for search engines, those things can be fixed without the major expense of a brand-new site.
  • Present. Take a look at a typical day in your office. Are you answering phones, racing to get back to clients, or answering a website query personally? Much of your day-to-day business can be automated or delegated to others, leaving you free to do the high-priority tasks only you are qualified for.
  • Future. Even when you’ve got a great system up and running, you should always be looking ahead for the next big opportunity, whether it’s the newest social media site or sponsoring a local event.

To learn more about improving the reach of your legal business, call 888-791-2150 today or click the link on this page to download a free sample chapter of our Great Legal Marketing book.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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