One of the unfortunate issues that lawyers must face is the fact that in many instances your clients are coming to you in times of distress. It's rare that you meet a person who has a lawyer "just in case of emergency" - they usually have a lawyer because there was an emergency such as a lawsuit, injury or criminal charge.

A great strategy I've found with legal marketing is to tell the client what they want to hear. I don't mean lie to them and say you can guarantee they'll win their case and get millions of dollars. I mean tell them that hiring an attorney like you is going to make their lives so much simpler.

You can take the stress out of worrying about the future of their assets with your estate planning services. You can take the burden out of filing a disability claim lawsuit for them so they can concentrate on recovering from their injuries. Clients want to hear the good benefits of having a lawyer and how much better off they'll be by hiring you.

These facts can be implemented in your marketing content to give a breath of fresh air to your legal marketing messages. By sending the right message with your legal marketing content you can capture people's attention by not just selling yourself, but by telling them how you can benefit them. It's not just about how you want their case; you want them to feel good about their choice in lawyers when they hire you.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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