Most lawyers incorporate some form of legal advertising into their overall lawyer marketing campaign. This may include print, television, or online ads. In order to maximize the effectiveness of these materials, the advertisements should present an irresistible offer to the potential client. This offer can take many forms, including:


  1. A free book of interest to the potential client

  2. Free articles containing information about the legal needs of the potential client

  3. Free online videos offering insight into the issues facing the potential client

  4. Free monthly, semi-monthly, or quarterly newsletter

  5. Free initial consultation


Including an enticing offer as part of the legal marketing plan will encourage the potential client to reach out and connect directly with the law firm. If the client is wrestling with an issue and comes in contact with a legal advertisement offering free and valuable information directly relating to his or her problem, that client will realize the need to take action. The offer helps to send the message that taking action without consulting an attorney is a potentially hazardous mistake.


Understanding how to properly craft lawyer marketing advertisements to help your law firm stand out in the crowd can be difficult for attorneys accustomed to traditional forms of legal advertising. Fortunately, the legal advertising experts at Great Legal Marketing are here to help. For more information, contact us by filling out our online form or calling our office at 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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