"Ben, I've got a dollar to spend and an hour to spend. What do I do next?" That is like number one frequently asked question. "After does this stuff really work. What do I do next?" So keep this marketing pyramid in mind as your create your marketing plan.
At the base of the pyramid is the herd, your raving fans. Those people who know you, like you, find you interesting and will refer. It is vitally important to build, manage and cultivate that herd. You'll become a personality to your herd, but if you don't have a good database system, it can start on cards, it can start there, it can go to a spreadsheet, it can start there and you'll soon outrow it.
Ben Glass recommends InfusionSoft to manage all of your marketing.