Need Proof that Innovative Marketing is Crucial for Attorneys? Here You Go!

There will always be the group of attorneys who sit back and whine that business is slow because of the economy, insurance companies, clients and so on.  They are able to come up with every possible reason why they are not getting the cases they want, but these reasons never seem to involve their own actions.  If you want to succeed in today’s competitive legal market, you need to be proactive and learn from the lawyers who are not only surviving, but are thriving.

Here are two real-life examples of lawyers who have recognized the importance of continuous, innovative marketing and have chosen to take action:

  • Chris and Mischelle Davis: Chris is a personal injury lawyer in Seattle, Washington. He was once one of the typical injury lawyers in Seattle with an average office and boring Yellow Pages ad.  Both he and Mischelle attended a Great Legal Marketing conference in 2007.  They quickly realized the significance of “outside the box” marketing and created a huge action marketing campaign. The results of their marketing efforts were nothing short of amazing. Chris is frequently interviewed by the media as a legal expert, including CNN, and the law firm now has the pick of high-value cases.  
  • Brian Beckcom: Brian is a maritime lawyer based in Houston, Texas.  He has never been afraid to work hard and would frequently put 80 hours in per week at the office, getting home at 9:00 PM every night.  After implementing new marketing strategies, Brian now has the type of business and personal life he wants.  He is no longer tied to the office at all hours.  He is able to take vacations with his family and do the activities he enjoys.  Brian feels that he has become a better lawyer for his clients.

At the upcoming “No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010, we will provide you with the roadmap you need to succeed.  For more information, visit  Space is very limited.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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