Networking Outside Your Field Can Grow Your Client Database

Networking used to be confined to others in your immediate line of business. While growing relationships with other local attorneys not in your practice area is always a good idea, you should be looking outside of the legal world to make new connections.

Your law practice deals with many types of cases no matter what your practice area. Even if you're strictly a car accident attorney, you may deal with DUI cases, hit-and-run accidents, truck accidents, and a whole slew of other types of cases. Sometimes you may need expert advice or testimony for a case. Wouldn't it be nice to have a mechanic who knows his stuff in your client database?

Word-of-mouth is one of the most effective ways to grow your client database with little to no effort on your part
. When your name is synonymous with your area of legal practice, people are going to refer their friends to your law firm. Because most people looking for a lawyer are asking non-lawyers, it makes sense to network with trusted professionals in other fields.

Word-of-mouth and referrals are just 2 ways you should be building your client database
. My article on building a killer database talks more in-depth about how to build it, manage it, and use it to its full potential. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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