Niche Practice Areas and Legal Marketing Go Hand in Hand

If you think you can narrow down your practice area to a specific niche market without changing your legal marketing strategy you're wasting your time. There's no sense in saying you'll only handle certain specific types of cases, but still advertise to a huge market of clients.

If you keep marketing to a general clientele when you've decided on a targeted practice area, you're going to waste money bringing in unwanted clients and time turning them away. The goal of Great Legal Marketing is to reduce the time and effort you spend on your legal marketing strategies by only focusing on the quality methods that will attract your ideal clients.

By focusing your legal marketing efforts on places and means that your client niche will respond to, you'll reduce the amount of marketing you need to do
. You'll also reduce costs and still be able to bring in only the clients you want. You don't need to constantly sift through unwanted clients to find that one diamond in the rough.

I explore all the benefits and tips in my article, "Marketing Yourself as a Niche Lawyer." I've seen it work for several successful lawyers who've become the only name in town when it comes to their niche practice area. You can make a name for yourself in your local community by becoming THE name in your practice area.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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