Online Marketing Essentials for Legal Websites

Online marketing is essential for any lawyer who wants to maintain a growing practice that will attract their perfect client. While a website is a great online marketing tool, it won't work unless it is designed and maintained to constantly attract new clients.

The best way to attract potential clients to your website is to go beyond the typical legal website. If you want to establish yourself as the legal expert in your field, you're going to have to prove it. Instead of only including a few boring landing pages, create an information hub.

While you could wait for clients to call you and set up consultations, this isn't a cost- or time-effective way of bringing in new clients. Here are a few online marketing tips you need to implement on your website to start attracting your perfect client: 

  1. Write content about the legal issues you care about that deal with the type of cases you want to work on. If you want to be the dog bite injury attorney in your city, you need to have ample content on your website discussing issues relating to dog bite injuries and litigation. Most people aren't searching for a dog bite lawyer; they are searching for information about what to do after a dog bite injury. When those clients find the answers to their dog bite questions on your website, you've become the informational hub on that subject in your area. 
  2. Create information packages you can physically send to your clients. Whether this includes free books, reports, consumer guides, CDs, DVDs, and so on, giving your potential clients this free information lets your content do your marketing for you. I can't even tell you how many hundreds of hours I've saved by mailing information packages instead of conducting time-consuming consultations and phone meetings.    
  3. Turn your website into a marketing machine. By implementing online marketing strategies like SEO (search engine optimization), writing great content, and knowing how to design your website's layout with your perfect client in mind, you'll be able to sit back while your website brings in those leads for you.   

Learn more about great online marketing strategies for lawyers by visiting my article library. 

The strategies I teach at my Great Legal Marketing seminars cut through the fluff and give you the real nuts and bolts that you need to become a successful entrepreneur! Request a copy of my marketing CD and report today to learn more about the Ben Glass approach to legal marketing - (703) 591-9829.  

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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