Change is hard. Your life may not be perfect, but by working 80 hours a week on cases you don’t like, you are able to provide for your family. There may not be many extras, but there is adequate food, shelter, and transportation. Can you risk this stability by changing your general personal injury law firm into a firm that practices in a few distinct areas of personal injury law?

You can identify a niche and create a personal injury attorney marketing plan to reflect it. You, your clients, and your family may all benefit from the change.

Three Benefits to Creating a Niche

Attorneys who identify niches and use their law firm marketing plans to promote those niches may:

  • Gain free exposure from the media. When reporters are looking for a personal injury lawyer to call about the latest railroad accident, for example, they are likely to interview someone who has written a book in this area and advertises himself out as a train accident lawyer.
  • Find it easier to practice law. It will be easier to stay up-to-date in a few areas of law then all areas of law.
  • Be happier. An increase in income and reduction in job related stress can lead to a better quality of life for you and for your loved ones.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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