If you’re an attorney with a thousand pens with your firm’s name on them sitting in the basement, you’re understandably hesitant to order any more give-aways. However, the leftovers don’t necessarily mean that your branding didn’t work. They mean you need to get more specific.

The two things you should ask yourself when ordering freebies for your firm are: "Which clients do I want to reach with this item?" and "What item would reach them best?"

Targeting your audience is a great way to keep your law firm marketing campaign on track and ensure you are getting the best return on your advertising investment. It literally pays to get creative when choosing your law firm’s promotional tools, so don’t be afraid to think outside the box. A few ideas to consider:

  • Proof-of-insurance holders or tire pressure gauges that your clients can keep in the glove box (if you rely on car accident cases)
  • Post-it memo pads (for bankruptcy attorneys)
  • Chip clips or binder clips (for social security attorneys)
  • Bike flashers or head lamps (if you represent pedestrian or bike accident victims)
  • Magnifying glasses (for medication error attorneys)
  • Foam stadium seats (for sports injury attorneys)
  • Umbrellas and sunglasses (medical malpractice attorneys)
  • Hand warmers (for elder abuse attorneys)

There is no end to the number of useful promotional items you could offer as a free gift to your clients, but if they’re not bringing in business, you should find a different method of exposure.

To find out more ways to get your law firm on Google’s front page, call 888-791-2150 today to join our next web marketing seminar, or click the link above to download your free chapter of our Great Legal Marketing book. 

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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