Small Firm Legal Marketing Made Simple

Just because you are operating on a small law firm budget, doesn’t mean you have to sacrifice results.  The key is to be strategic and creative with your marketing efforts.

No One Said You Have to Advertise in the Yellow Pages
Let’s pretend you have been experiencing back pain and want to find a chiropractor.  Would you grab the Yellow Pages and choose a chiropractor based solely on an ad you found?  If you are like most consumers, the answer is “no”. What you would most likely do is get on the Internet and start searching for a chiropractor in your area. You might also ask your friends and family members if they know a good chiropractor who can help you.

Reach Your Market
You need to focus your advertising on where your clients are looking, which is the Internet.  That means you need to create and maintain an informative and helpful website that will help you attract potential clients.   However, you still need to take an additional step to help you stand out from all of the other attorneys in your area.  You can make yourself different by offering a free book or report to your prospects.  How many lawyers in your market are doing that?

When you have a small marketing budget, you need to be creative too.  Always be on the lookout for opportunities to get the word out about your law firm.

For more marketing ideas, read our other articles:

We’ll be talking about additional small firm legal marketing strategies at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit  Space is very limited.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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