The secret is in how you market your law firm. There are many myths attached to bankruptcy. People believe they will lose everything they own. They believe their bankruptcy will be made public. They believe that bankruptcy will permanently affect their credit or prevent them from getting a job in the future. With smart lawyer marketing, you can calm those fears and bring clients to your door.
For just a minute, put yourself in the place of your potential client. Imagine that there are creditors calling at all hours, you are unable to pay the mortgage and feed your children, and you don't know what to do. What would you want to know?
You would probably want to know what your options are. You might type something like, "Help, I can't pay my mortgage," into Google. And, wouldn't you find it helpful if you just happened to find a book or a video with that title?
That's what smart lawyer marketing is about. It is about being found and providing the help that a potential client needs.
Great Legal Marketing has put together a legal marketing program for bankruptcy lawyers. To learn more and request three free CDs and a special report, contact Great Legal Marketing at 703-591-9829.