One Day They Will Tell Us What to Do About the Future of the Practice of Law

I subscribe to just about every State Bar journal, via a cool electronic subscription service. Each month I peruse the journals, especially the "president's letters" section.

Many are, of course, writing pretty frequently about the "future of the practice of law." They have identified as "problems" those non-lawyer tech companies like LegalZoom, Rocket Lawyer and Avvo* that are getting millions in venture capital and delivering what the public apparently is asking for: transparency and ease in the buying of legal services.

Most of what the State Bar presidents are writing about is some vague notion of "protecting the public" with *(usually), more regulation.

Meanwhile, back at the ranch, Avvo has just announced full service legal services in some states.

Attorneys can, as many have, dismiss this as "not a very smart move by consumers." OK, have at it. 

Smart lawyers are preparing for the future like most smart business people are preparing for the results of the 2016 Presidential election: we build our own universes and make them immune to the chaos surrounding us.

To those state bar presidents: keep thinking. You'll figure it out one day.

*Most of our Great Legal Marketing members are huge fans of Avvo. We figured it out and when I interviewed CEO Mark Britton for our call last December, he confirmed that we were on the right track.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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