Many attorneys are disappointed when they hear that good personal injury attorney marketing is complex. After all, they’re not strategists; they’re lawyers with busy schedules who don’t have time to learn the ins and outs of advertising.

Unfortunately, it is this mindset that allows a lot of attorneys to fall prey to “easy” marketing schemes—blanket one-time ads that cost too much and don’t bring in any new business.

It may be hard to hear, but there really is no “magic bullet” of marketing. No one keyword, website, or TV time slot will bring you so many clients you never have to market again. After all, if there were, wouldn’t everyone be doing it?

Here are just three complex issues your marketing must address:

  • Your clients. Your clients aren’t just names on a list, they’re people with different lives and individual problems. Identifying who they are and where they go helps you market more effectively, rather than slapping your name on a bench and hoping your ideal customers pass by.
  • Your competition. In order to stay ahead of your competitors, you have to ensure that your customers can tell you apart from other attorneys. This means making your marketing different, and even turning away clients who are not ideal.
  • Your marketing options. You can market anywhere, anytime, in any form. So which do you choose? Are there some you needn’t bother with, and some you must dominate? How can you tell them apart? A good system will evaluate all avenues before spending a dime.

While there are no simple marketing solutions, a complex solution doesn’t have to be difficult. Find out how to get started on a comprehensive marketing strategy by calling 888-791-2150 today or clicking the link on this page for your free chapter of our Great Legal Marketing book.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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