Unless you're a true egomaniac, you have probably expressed your admiration when, every now and then, one of your competitors hits on a truly innovative new idea. “Writing a promotional blurb for a crime thriller and getting my name out to millions of people—why didn't I think of that?” Acknowledgment is only half the battle, however; what truly matters is what you, personally, do with the idea after your competitor has let it out into the world. Here are three likely scenarios:

  • You say to yourself, “That's a great idea, but I can't just go out and steal it. Good luck to him.” Even if a crime thriller is about to published pertaining to your area of the law, it's an ethical no-go from your perspective.
  • You say to yourself, “That's a great idea, but it would never work for me,” either because you have a less “sexy” specialty or you're convinced that no publisher or author would give you a fair hearing. Once again, it's a no-go.
  • You say to yourself, “That's a great idea. How can I use it myself or improve on it?” This is the way the most successful lawyers think; when they see an innovative strategy, they take it and run with it, rather than dismissing it outright.

At Great Legal Marketing, we know it can be difficult to embrace a law firm marketing strategy that's outside your comfort zone, or that you feel is inappropriate for your area of practice. Often, though, your hesitation is the surest sign that you should plow ahead regardless.

Questions? Call our legal marketing experts at 888-791-2150 to find out how we can help you today!


Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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