If you’ve been in the business for a while, you may have heard the term “work-life balance.” Some of you may have laughed at the concept; after all, no attorney can expect to have any amount of free time, right?
Wrong. Sacrificing yourself to your clients isn’t going to make you happy, and it’s no guarantee you’ll be successful. Good marketing allows you to have a life, be successful, and keep your clients happy.
Using lawyer marketing that works for both you and the client will provide:
- 24/7 Presence. A good marketing system is working for you all the time, day and night. Your customers can access your website or Facebook page at any hour, allowing your advertising to work while you sleep.
- Automation. Every time a customer requests more information, he must get an immediate response. The best way to do this is by automating as much of the process you can, getting the customer his materials as quickly as possible—all while you do nothing.
- Rolodex. Your system should assimilate all contact information so that you can get back your clients at your leisure, not the other way around. However, when you do contact the client personally, your software should easily provide all of his information, making him feel confident in his choice of hiring you.
You do not have to let your clients become your masters. Sleeping with your cell phone next to your head will only encourage “problem” customers who can easily access the information they need via your website (or waiting until business hours). Protect your time,. Your health, business, and sanity will be rewarded.
Ready to take your attorney advertising strategy to the next level? Call 888-791-2150 today or click the link on this page to download a free sample chapter of our Great Legal Marketing book.