You’ve worked hard to create a good law firm marketing blog post and it is having the intended effect. People are engaged. They are leaving comments on your blog. Now what?

Social Media, and Blogging, is About Having a Conversation

Blogs can be an effective means of social media when a topic leads to a conversation via blog comments. However, it is important that you manage your legal blog comments effectively. Specifically, you should consider:

  • Allowing Comments. Allowing comments is simply smart legal marketing for several reasons. First, it allows readers to respond to your post and engage in a conversation with you easily. Second, comments are typically filled with content that helps your search engine results that you didn’t have to write. Finally, comments show other readers that other people find you interesting.
  • Responding to Comments. Engage with your readers. When appropriate, comment on your own blog post in response to comments that you’ve already received. You can also use the email addresses you gather through comments to contact readers individually or to send them more information.
  • Dealing Appropriately with Negative Comments. If a comment is obviously obscene or offensive and adds nothing to the conversation then delete it. However, if the negative comment simply disagrees with your opinion consider responding and having a polite debate.

Make the Blog Conversation Productive for Attorney Marketing

It is important to keep up to date on blog comments so that you know when you should respond. For more information about effective lawyer marketing blog strategies, please browse our website and call us directly at 703.591.9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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