The Circle of Legal Marketing

To borrow a page from your old chemistry book, when looking at your legal marketing you can consider your client database to be the nucleus of the operation. All of your marketing efforts - your website, blog, videos, radio ads, newsletter, directory listings - revolve around your database, feeding it with new names and drawing from it to operate.

It's easy to establish your client database
, as you should already have a handful of client names to put in there. Now here's where your media protons come into play. Your website is probably the biggest player in feeding your database with fresh, new names to grow. Your contact form or "request more information" page should connect to your database and automatically add those names to your roster.

Now that you've got a well-fed database, it's time to let the media electrons suck some energy out of it to power themselves. Your newsletter draws its distribution almost completely from your client database, so it's heavily reliant on your website to get those new names. What good is a big database of names if you don't do anything with them? Get that newsletter out there and start marketing your expertise!

Another great visualization of how all this legal marketing media works together can be found in my legal marketing pyramid. There I explain the circle of life with legal marketing and how all your media interconnects in one way or another. With these methods you can weave a tight legal marketing web and dominate your area as the know-it-all legal resource. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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