If you’ve been reading our marketing tips for a while, then you probably realize how limited your opportunity to attract and retain your customer’s attention really is. At Ben Glass legal marketing, we know that your best chance of attracting new customers comes from your irresistible offer—your free legal guide that offers your customer the “insider” information that can help their case.

Your free legal guide gives you a way to immediately connect with the customer by:

  1. Attracting attention. Out of the thousands of attorneys in your area, which ones are offering information that the customer can hold in his hands right now, for free? You are. That moves you to the head of the class.
  2. Getting them interested. By reading the information on your site, the customer will grow to trust you as a valuable source, pushing them toward the “exclusive” information in your book.
  3. Getting them to engage. If done correctly, the customer will begin to realize that he would be foolish not to request the information you are offering.
  4. Stopping their search. After a customer receives your free book, they are going to have all of the information they need from a single source: you. Maybe they will still “shop” for other attorneys, but they’ve already established you in their minds as their top choice.

Remember: in order for your free guide to be an effective marketing tool, it must provide information to help with specific problems the customer is facing now, in a language he or she can easily understand. For tips on how to write an effective legal guide for your law firm’s marketing, call 888-791-2150 today or click the link on this page to download a free sample chapter of our Great Legal Marketing book.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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