The Key Points of Search Engine Optimization

Search Engine Optimization, or SEO, is a fancy term for making your website and content easily found on Google and other search engines. Many companies specialize in offering these services to site owners, but even you can - and should - help your website climb up the search engines' ranks.

Content is the No. 1 factor that can make or break your standings on search rankings
. If none of your keywords match what's in your page content, the search engines will cry foul and snub your site. Likewise, if you're not utilizing your keywords properly, this too can be a game stopper for your shot at the top.

Knowing how your clients search for you is important and the terms they enter in the search box are your keywords. Try Google's keyword search to see what kind of hits your keywords are getting. Not only may it surprise you to see how many people search for lawyers on the Internet, but also what kinds of lawyers are most popular.

Optimizing your website for searchability is just one step in the right direction to dominate Google.
My article has a lot more information on how the search engines operate and how you can make them your website's best friend. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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