The "Real" Reason You Should Have a Website

You don’t spend the time and money on a website to simply show nice pictures of your office and your staff.  An effective website will not talk endlessly about how great you are and where you went to law school.  If that is what you think a successful website is, you are sadly mistaken.  There is a specific reason why you should have a website, do you know what it is?

The main reason you should create a website is to get people to contact you. 

If done right, your website will give someone just enough information to be prompted to call your office or fill out your contact form.  You don’t need to write lengthy articles, which discuss topics in “legalese” that no one can understand.  Instead, fill your website with content that answers the questions that are on your prospects’ minds.  You can even throw in some great online videos to emphasize your points.

Your website should also promote your free offer (read, Everything Should Be About Your Free Offer).  It should be easy for people to initiate a conversation with you.  Once someone reaches out to your law firm, the real work begins.  You need to add that person to your database and start your follow-up marketing campaign.

We’ll be discussing this topic and more at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit  Space is very limited.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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