What is an entrepreneur? They're the ones who discarded the usual way of thinking, took the risk, and forged ahead. Entrepreneurs are the types of people who can be presented with a new idea and see opportunity in it. There is no concept of "that's not for me" or "that won't work." Instead, it's, "well let's see what I can do with that."
If you were given a chance to improve some aspect of your business, wouldn't you jump at that opportunity? If you're the kind of person who can sit there and say "well, things are good, but they could be BETTER" then you're well on your way to thinking like an entrepreneur.
Even if something doesn't seem like it's appropriate for your legal marketing, there's a lesson to take away from it. Hiring an airline pilot to fly your banner over the beach may work for a local bar advertising their happy hour. But for a criminal defense attorney? Not so much. But a keen lawyer-entrepreneur will look at that marketing tactic and think "OK. They're getting their name out in an appropriate place; now I have to find where my name is appropriate and get it there."
Visit my article library to learn more why you need to stop thinking like a lawyer and start thinking like a successful entrepreneur. There's a time, and a place for thinking like an attorney and your legal marketing campaign is not it.